How do you turn generosity into a brand experience people talk about? For Giving Day, KR Studio launched a social impact campaign in collaboration with Eloise van Oranje, hosted in her Social Hub store.
Instead of paying with money, visitors could “pay” for a Kind Rebel item by doing a good deed for someone else. The result: an unforgettable shopping experience that blended kindness, visibility, and values. Right at the heart of a retail setting.
This wasn’t just a campaign; it was a movement. A fresh way to activate purpose, inspire community, and give meaning to giving.
Giving Day in collaboration with Eloise van Oranje, Dutch royal.
Our impact
+200.000 impressions on social media
Giving Day sparked a wave of kindness online. With over 200,000 organic impressions, the message of giving back – without expecting anything in return – truly resonated. No ads, just real stories.
National media publications
Giving Day drew national attention. The concept of paying with a good deed instead of money stood out, leading to several media features and growing awareness around social impact through fashion.
Plenty of good vibes
On Giving Day, visitors didn’t pay with money – they gave something kind to someone else. It turned a simple pop-up into a heartwarming experience full of connection, smiles, and shared joy.