For the Kind and the Rebel. Brands that give a damn and dare to stand out.
Brand builder. Story starter. Rebel with a kind cause.
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Brand builder. Story starter. Rebel with a kind cause. *
Hi, I’m Anne, founder of KR Studio. We help brands with soul and guts turn strategy into stories that move people.
We sparked movements, landed in 16+ countries, and were featured in over 80+ pieces of earned media, from lifestyle magazines to national press, all without spending a dime.
WHAT WE DO
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WHAT WE DO *
We create storytelling campaigns that spark attention and fan the flames of real impact. From rebellious concepts to purpose-led projects. KR Studio turns your brand story into campaigns and projects people remember, share, and feel. Think:
A national kindness movement, co-created with partners and picked up by media, schools and citizens
A full brand reinvention, rooted in purpose, rolled out across touchpoints — from strategy to storytelling
A rebellious giving campaign, that flips traditional charity on its head and invites the whole country to join
We work from strategy to execution. Concept, copy, production. Done. One clear story, multiple bold touchpoints.
Our projects
We believe bold ideas deserve real world impact. A few highlights:
Bloemen Voor - A social initiative that sparked connection and landed over 50+ media features
Kind Rebel - Our social kidswear brand, sold worldwide in stores in 16+ countries.
Giving day - We partnered with Eloise van Oranje, royal and social media icon, to make kindness cool
Kindness Lounge - Turns waiting time into human time. Coming soon.
Ideas that stick. Stories that stir.
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Ideas that stick. Stories that stir. *
Contact us or fill in the form and we come back to you.
anne@kindrebel.nl
Haarlem, the Netherlands